Health nonprofit welcomes new leadership

Jul 23

Carlos Cubia

Photo courtesy of American Heart Association West Michigan

Carlos Cubia, Chief Community Health Impact and Belonging Officer at Corewell Health, has been named chair of the American Heart Association’s West Michigan Board of Directors. Kate Veenstra, Chief Nursing Officer at University of Michigan Health‑West, will serve as board president. Together, Cubia and Veenstra will lead a team of healthcare, business, and community leaders in advancing the Association’s mission in West Michigan and promoting health and well-being for all. Their two‑year terms began July 1.

“Carlos and Kate will be a tremendous asset to our board of directors,” said Jana Siminski, Executive Director, American Heart Association West Michigan. “They are passionate advocates and dedicated partners in our mission to advance health and hope for everyone, everywhere. Their expertise and leadership will be instrumental in driving impact across the West Michigan community.”

Cubia and Veenstra bring decades of experience in healthcare leadership, with a focus on population health and community engagement.

Carlos has an integral role in overseeing the Healthier Communities program at Corewell Health, a key initiative that underscores his commitment to health equity. This program is grounded in the belief that when our neighbors are healthy and have access to the care, resources, and support they need, everyone benefits.

“It’s a privilege to take on this leadership role with the American Heart Association,” said Cubia. “Their commitment to advancing health and saving lives is something I care deeply about—both in my career and in my personal life. I’m dedicated to supporting their vision of a world where every individual has the opportunity to lead a longer, healthier life.”

Kate has a deep passion for patient care and brings 18 years of nursing experience to her role UM Health-West. While developing the Amy Van Andel Nursing Scholars Program at Grand Rapids Community College, she also co-pioneered a clinical nurse leader program which significantly reduced cardiac readmissions and length of stay.

“I’m honored to serve in this leadership role with the American Heart Association,” said Veenstra. “The mission to improve health and save lives continues to resonate deeply with me. I’m committed to helping advance this mission in our community.”

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