Health insurer finalizes Wisconsin market entry

Health

Jan 5

Written By Staff

Priority Health, a Michigan-based health plan serving more than 1.3 million members, has completed a transaction with Group Health Cooperative of Eau Claire (the Cooperative), a community-based health plan in Wisconsin serving more than 61,000 members, that establishes Priority Health as the sole governing member of the Cooperative. Plans for the agreement were officially announced in July 2025 and were completed on January 1, 2026.

“The successful completion of this transaction marks an exciting new chapter in our mission to improve health outcomes and broaden availability of high-quality care,” said Nick Gates, president of Priority Health. “Group Health Cooperative of Eau Claire has established itself as a high-quality health plan, demonstrating a strong commitment to the well-being of the communities it serves. Together, we are focused on creating new opportunities to innovate, enhance experiences and build a healthier future for our members and communities.”

The transaction with the Cooperative makes Priority Health a four-state health plan. In December 2024, Priority Health became the sole member of Physicians Health Plan of Northern Indiana, which serves members in Indiana and Ohio.

“This marks a significant milestone for the Cooperative as we have been privileged to serve our members for more than 50 years,” said Sarah North, CEO and general manager of Group Health Cooperative of Eau Claire. “Partnering with Priority Health, an organization that shares our dedication to improving health outcomes and delivering a strong, member-centered experience, strengthens our collective ability to grow, innovate and remain sustainable in a rapidly changing health care environment. Together, we are building a brighter future for our communities.”

Kaufman, Hall, and Associates, LLC served as exclusive strategic and financial advisor, and Weld Riley served as legal counsel to Group Health Cooperative Eau Claire in this transaction. Taft Stettinius & Hollister served as external legal counsel to Priority Health, and Ankura served as due diligence advisor.

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