Brewery introduces a new era of non-alcoholic beer

Food & Drink

Dec 17

Written By Staff

Founders Brewing Co., one of America's top 10 largest craft breweries, launched its first non-alcoholic family of beers, Nonetheless. The first variety, Nonetheless Golden, is made with the same process and quality standards Founders has used for the last 30 years.

As the first release in the Founders Nonetheless family, Nonetheless Golden delivers a crisp, balanced profile – golden in color, smooth on the palate, and rich in character with less than 0.5% ABV. Tasting notes include smooth bready malt, citrusy hops, moderate sweetness, a touch of bitterness, and a crisp finish.

"The growing demand for high-quality non-alcoholic options is one of the most significant trends in the beverage industry today," said Elton Andres Knight, CEO of Founders Brewing Co. parent company, Mahou USA. "Nonetheless is the next chapter in our story: a beer for those who want more, not less. With the launch of Nonetheless, we're entering the N/A beer category by bringing the full craft and passion of Founders to a broader audience. This represents a major milestone for Founders in the quest to meet consumers where they are, providing an exceptional choice for any occasion."

Nonetheless is designed to seamlessly blend into any social activity. The launch addresses a growing desire for more choices in social drinking occasions.

"Our goal was simple: brew a non-alcoholic beer that is unmistakably Founders," said Jeremy Kosmicki, Head Brewmaster at Founders Brewing Co., who has been with the company since 2000. "As with all our beers over the years, we were unwilling to compromise on flavor or quality. We focused on delivering the complex, aromatic, and refreshing experience our fans expect. Nonetheless gives beer fans the flavor they love, with the freedom to do more."

West Michigan Newspop Digital Partners