Hotel expands NA beverage program

Food & Drink

Apr 21

Written By Staff

Amway Grand Plaza has launched a refreshed non-alcoholic (NA) beverage program across five of its dining venues, offering elevated mocktail experiences that reflect evolving consumer preferences.

According to Circana, 46% of Americans are trying to drink less, fueling increased demand for non-alcoholic options. In response, the hotel has introduced new NA menus at IDC, MDRD, Rendezvous, Ruth's Chris Steak House, and Lumber Baron Bar. Each menu is tailored to the concept and style of its respective venue, from Spanish-inspired offerings at MDRD to spirit-forward alternatives that complement a classic steakhouse experience.

Menu highlights include Ruth's Chris Steak House's Midnight Oak, made with St. Oak, black walnut bitters and demerara syrup; Lumber Baron Bar's Merry Lavender, featuring St. Ember, butterfly pea flower tea, lemon juice and lavender simple syrup; MDRD's Mule de La Mancha with Seedlip Grove, ginger, hibiscus and orange blossom; and IDC's Flirty Chai, a blend of zero-proof rum, chai, cream and cold brew.

"Guests today are more intentional about how they drink, and we are seeing a clear shift toward non-alcoholic options that still feel thoughtful and elevated," said Pete Jones, Director of Food and Beverage at Amway Grand Plaza. "For us, it was not just about removing alcohol. It was about creating drinks with the same depth, balance, and sense of occasion you would expect from a traditional cocktail."

The program also incorporates products from notable and regional brands, including NA beer from BERO, founded by actor Tom Holland, and Detroit-based Little Saints.

The expanded beverage program reflects a broader industry shift toward inclusive, experience-driven dining, offering guests more choice while maintaining the quality and creativity expected across the Amway Grand Plaza's dining portfolio.

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